Election campaigns on the Internet

How much algorithm can democracy take?

Democracy can only work if citizens are able to take informed decisions. But what happens if a news feed is so incredibly personalised that nobody really knows what is actually presented to us, and from whom. Sophie Lecheler and her team at the University of Vienna are using experiments and 'data donations' to see what users see – and to understand political discourse in times of digitalisation.

A team from the University of Vienna led by Sophie Lecheler is investigating the potential and unintended side effects of digital election campaigns. © DATADRIVEN Study 2021